"What motivates me the most, is creating a powerful, innovative, unique and unforgettable brand.
Building its identity goes beyond simple design; it involves delving into purpose that drives it, into the motivations and aspirations of its creators. Understanding these elements thoroughly allows the brand's identity to speak for itself, clearly and precisely.
My greatest challenge lies in empowering brands to unleash their full potential in a highly competitive market, in a creative and authentic way".
'MIRADA CALCHAQUI'
"Mirada Calchaquí" is a photography workshop that invites people to reflect on the cultures of the Calchaquí Valley, its landscapes, and its nature. To create its brand identity, I drew inspiration from the surroundings: animals, the moon, and the mountains.
The goal was to craft a simple yet powerful image, with curved shapes and harmony, easily adaptable for merchandise use.
'HANDS OF FLAMINGO'
"Hands of Flamingo" is a massage and wellness center that focuses on the delicacy, sweetness, and kindness of the moment, both for the body and mind.
In creating the brand identity for the center, I aimed to convey this delicacy and freshness in the logo. Given the name "Hands of Flamingo," I envisioned a hand transforming into a flamingo. To further develop the brand, I thought of illustrations that evoke nature, plants, animals, and a tropical climate. This work also extended to developing merchandise and other products for the brand.
'ESTUDIO 315'
"Estudio 315" is an architectural studio with the motto "space formed by light," evoking elegance, minimalism, simplicity, and sophistication. It's also inspired by an ancient door and the shapes of the lights that form through its spaces.
For the brand, I created something minimalist and elegant, with proportional lines. I also designed modular patterns for merchandise that perfectly complement the brand.
'LA SERENA CERAMICA'
"La Serena Cerámica" is a ceramics and decoration space deeply connected with nature, clay, and, of course, the use of hands.
When developing the brand, I focused on curved and organic shapes, as well as the symbiosis between hands and objects created from clay.
I carried out the comprehensive design of merchandise, social media, postcards, and more, to introduce the brand into the market.
'BOULANGERIE - THE BREAD STORE'
"La Boulangerie" is a boutique bakery focused not only on gastronomy but also on creating a space for reading, coffee, and tranquility.
I decided to create a bohemian, sophisticated brand that can be used across all its products and convey the essence of the place.
